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Strategy Analytics: Consumer Spending on Streaming Video To Exceed Pay TV For First Time In 2024 | Business Wire
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Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition
US adults across age groups prefer streaming services to cable TV - Insider Intelligence Trends, Forecasts & Statistics
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Study: Only Half of U.S. TV Content Viewers Still Subscribe to Traditional Cable/Satellite Service, But Streaming Facing Headwinds - Media Play News
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