18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
LeBron James signs lifetime deal with Nike - BBC News
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch