Gucci - Introducing Gucci Beauty Holiday Spectacular, the new festive campaign featuring singer songwriter Florence Welch—face of the Gucci Bloom fragrance—captured here with the scent. Discover more on.gucci.com/GlitterLipstick_. | Facebook
![Florence Welch On The Power of Fragrance And Creating Her Own Scents While On Tour | Harper's Bazaar Arabia Florence Welch On The Power of Fragrance And Creating Her Own Scents While On Tour | Harper's Bazaar Arabia](https://www.harpersbazaararabia.com/cloud/2021/09/09/guccibloomone_1-1.jpeg)
Florence Welch On The Power of Fragrance And Creating Her Own Scents While On Tour | Harper's Bazaar Arabia
![Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual](https://imageio.forbes.com/specials-images/imageserve/5f6fd7d763b418e32399b229/The-Gucci-Bloom-family/960x0.jpg?height=460&width=711&fit=bounds)
Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual
![Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories](https://media.gucci.com/content/DiaryArticleSingle_Small_640x896/1596095103/DiaryArticleSingle_BEAUTY-BLOOM-REVIVAL-04_001_Default.jpg)
Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories
![Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual](https://imageio.forbes.com/specials-images/imageserve/5f6fd792a4609360d199b229/Gucci-Bloom-Profumo-di-Fiori/960x0.jpg?height=460&width=711&fit=bounds)
Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual
Coty - Singer-songwriter Florence Welch is captured backstage on the set of the Gucci 's Gucci Bloom perfume campaign surrounded by fragrant flowers at mysterious and enchanting La Scarzuola in Umbria, Italy. #
![Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories](https://media.gucci.com/content/DiaryHeroArticle_Small_640x816/1596116704/DiaryHeroArticle_BEAUTY-BLOOM-REVIVAL-video_001_Default.jpg)
Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories
![Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual](https://imageio.forbes.com/specials-images/imageserve/5f6fd762ad41bee804683ac2/The-Gucci-Bloom-Profumo-di-Fiori-campaign/960x0.jpg?format=jpg&width=960)